Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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Shatz envisions a promotional benefit to the service, but says Random House developed it with a stand-alone revenue product in mind. “One key criteria is whether the chapter can stand on its own and find an audience as its own print product,” he says, adding that titles such as the business how-to “Made to Stick” by Chip and Dan Heath are particularly wellsuited to a pay-as-you-go model.
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James Sturdivant
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