Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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“Obviously, with kids, you have to be more careful with the social networking aspect,” Adams says of the company’s newest division, Jonas Publishing. “We look at it more as an opportunity to promote and market print products, and not as a replacement of a print product. Reading a comic book online is not the same experience as reading a newspaper or book online. The tactile part of reading it and holding it adds a lot to our product, and there’s a collectible aspect to it. With children’s books, it’s the same thing. Ultimately, if you’re reading a picture book to your kid at bed time, you’re not going to read it off the iPhone or a laptop.”
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James Sturdivant
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