Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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When we first went into this, I thought it would probably be the opposite, that publishers wanted to post free content and be able to use that in order to sell hard copies,” Kasher continues. “But it actually turns out that most publishers like the idea of selling digital copies.”
Kasher says the release of Apple’s iPhone helped bring about this emerging consciousness by making everyone much more aware of the potential of Internetenabled cell phones.
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James Sturdivant
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