Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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“As digital distribution of the content gets better, there will be more interest,” Adams says. “We are in the primitive stage of what it takes to make that a good reading experience.”
Rumblings of what’s to come can be heard from within the venerable environments of Macmillan, where MPS Mobile, a wholly owned subsidiary of Macmillan Publishing Solutions, is rolling out its Global Reader—launched in February—a mobile content solution designed to provide print content to any Internet-enabled mobile phone, anywhere in the world.
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James Sturdivant
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