Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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“We’ve made a concerted effort to dabble in these things, even though we know in the short run it’s not going to generate revenue,” Adams says. “We are doing a lot of different things from a revenue standpoint. They are all pretty insignificant [in and of themselves], but we hope to make a profit later on.”
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James Sturdivant
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