Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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Along with the Earth Day-timed release of the division’s first title, “Michael Recycle,” the company plans online games and comic strips, as well as “how-to” information for implementing the book’s environmental message. Because IDW is a division of IDT Internet Mobile Group, owner of Zedge.net, mobile content is likely also on the horizon.
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James Sturdivant
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