Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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The NAP offers widget-like code that is easily copied and pasted into blogs, where a picture of a book’s cover shows up with a link to an executive summary. “It’s not a huge traffic generator, but it shows more than double the conversion rate, meaning twice as many people who come from a widget bought a book as opposed to those who come to us from Google or something like that.”
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James Sturdivant
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