Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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Ultimately, publishers can be at least partially insured against risk by virtue of what doesn’t change—the central position of great content. “You have to have quality content,” stresses Jensen. “If we’re putting out schlocky content with our podcast, people will not listen to it. Content standards [remain] high even as expectations for quality format have been changing.”
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James Sturdivant
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