Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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The emergence of by-the-chapter book sales is seen by many as a model that, in the near future, will naturally strengthen the market for mobile content.
On the Web, by-the-chapter business models are already well under way.
When Random-House launched its recent pilot project selling individual chapters online, it chose carefully to ensure maximum impact. “The chapters product seems more applicable to non-fiction than fiction,” says Matt Shatz, vice president, digital, Random House. “Business, parenting and fitness all seem like interesting, potential categories. I’m sure we’ll learn more over time about what works well for this product.”
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James Sturdivant
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