Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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The Makings of a Successful
Webcast
In Schaeffer’s view, to succeed in the world of webcasts, personality is critical—an idea echoed by the Philadelphia-based American Law Institute-American Bar Association (ALI-ABA), which publishes books by and for lawyers.
After the recent release of the book “Anatomy for Litigators,” the organization decided to produce live webcasts of talks by the book’s author, Samuel Hodge, on human anatomy for trial lawyers in medical malpractice suits.
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James Sturdivant
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