Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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“We needed to create buzz, but felt the media would not touch it,” Kania recalls. The tactic that was proposed: three short (less than one-minute) commercials posted on YouTube.
“What happened is what is supposed to happen in an ideal world. They became viral,” she says.
From the YouTube exposure, the videos quickly migrated to other sites popular with the 18- to 29-year-old male set, including MySpace, Break.com and Heavy.com.
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James Sturdivant
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