Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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“You really want to pick the right book with the right tone for who the audience is,” she continues. “We knew the ‘Average American Male’ audience was guys between the ages of 18 and 29, but we had to go to where they are. They’re not in the bookstore. You have to think outside the bookstore and market to where people are.”
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James Sturdivant
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