Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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“There are some books that do fairly well, but I would not propose the author as a presenter for a two- or three-hour webcast because either they’re not very articulate when they’re speaking on their feet or they tend to go off in tangents,” he adds. “It really has to be the right marriage of the talent of the writer and the content of what’s presented.”
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James Sturdivant
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