Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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The growth possibilities are staggering, according to Joel Smernoff, president and CEO of Paltalk, a video “socialcasting” site that recently has begun offering live author webcasts as part of its weekly schedule of shows, which accompany a lively and diverse array of video chat sites.
“What our platform allows [users] to do is set up a chat room on a topic that they’re passionate about and invite up to 5,000 of their friends and others into this showroom, clubhouse, chat room, whatever you want to call it,” he says. Paltalk recently hosted author and columnist Arianna Huffington in a live interview from her living room, Smernoff reports, which saw “several thousand people coming through asking her questions in real time.”
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James Sturdivant
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