Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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In the end, the cutting-edge approach really represents a new wrinkle in a very old book-marketing strategy.
“It’s word-of-mouth in general, and I think that’s how movies succeed, and music and books,” Kania says. “It’s going back to what made books successful in the first place, and that’s peer-to-peer recognition.” BB
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James Sturdivant
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