Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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“They’re exactly what videos are supposed to be,” Kania says. “Something you want to show somebody, something you want to pass on.”
For Kania, as for other webcast users interviewed, the content of the video matters more than the content of the book itself; still, “you have to pick the right book to do it. You can’t do this type of marketing on every book,” she says.
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James Sturdivant
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