Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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For Eric Schaeffer, author of “I Can’t Believe I’m Still Single,” Paltalk offers “the opportunity to come out as the person behind the book.”
“I’m a performer as well as a writer,” the filmmaker and writer/director of TV’s “Starved” says. “I know a lot of people don’t like to be on camera, but I really enjoy the format.”
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James Sturdivant
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