Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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In addition to being an author, Hodge teaches trial practice and anatomy at Temple University Beasley School of Law and for continuing legal education organizations. “So he’s not just a writer, he also is a lecturer,” notes Mark Carroll, director of ALI-ABA’s electronic and print publications. Hodge’s strength in public speaking played a big role in the decision to try the webcast format with this title, Carroll says, as did the fact that this book, unlike most of its ilk, has a strong graphical component.
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James Sturdivant
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