Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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Or, in the case of HarperCollins’ “The Average American Male,” the talent of a good producer and director. Leading up to the book’s March release, executives at Harper Perennial “kind of got the feeling that no one would pay attention to it,” according to Carrie Kania, senior vice president and publisher. The book, she says, was sure to offend some with its satirical examination of the mind of the young male.
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James Sturdivant
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