Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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The book’s success has inspired a sequel, “The Average American Female,” whose marketing will feature—what else—online video, probably spoofing the commercials for the male version.
Online video needs to be short, engaging and “e-mailable,” notes Simon & Schuster’s Fleming. She quotes TurnHere’s Inman as citing a rule of thumb: “what you can get away with watching before your boss catches you.”
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James Sturdivant
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