Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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“They can see her, she can see them …. It’s really quite a dynamic experience,” he says.
As with radio talk shows, a producer can be standing by to moderate and queue questioners when they raise a virtual “hand” by clicking a button on the Web site.
“The other piece of this is the author can use this platform to help move their wares,” Smernoff adds. The platform allows for putting in text ads and providing a link to Amazon.com, enabling “neat ways to actually wrap e-commerce” into this virtual world, says Smernoff.
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James Sturdivant
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