Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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“You traditionally have watched television or listened to the radio or read a newspaper to find out interesting information about an author that you’re a fan of,” she says. “In this case, you’re getting a back story, something that’s a unique personality profile of an author, told by them. We think we’re going to create lots of fans who will just want to get more and more [information] all the time.”
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James Sturdivant
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