Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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“They kind of spread like wildfire, sort of overnight. It was a lot of fun for us here in the office to watch it happen. The hits went from 1,000 to 10,000 and suddenly 100,000, and now, we are upwards of
4 million,” says Kania.
From an initial printing of 18,000 copies, the book has gone on to sell more than 40,000 copies. “The primary marketing campaign for the book was these videos,” Kania notes. Eventually, “the campaign became the news,” providing media coverage the book would not have otherwise gotten.
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James Sturdivant
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