Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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For Schuster’s authors, the “quick dip” into who they are inspires the viral marketing component, aided by strategic cross-marketing, syndication and search engines. For those who visit the BookVideos.TV site, cutting-edge interactivity will keep them there, including opportunities to comment, join discussion groups, blog—both with text and video (via Web 2.0 applications)—essentially, as Inman puts it, “using the latest Web tools to create a conversation.”
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James Sturdivant
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