Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: What do you anticipate will happen with mobile apps in the trade book market over the next year? How will S&S respond?
Rothberg: We have done a number of successful apps, many as [a] means to promote or supplement specific books, or to satisfy fan interest in a particular author. We will continue to take a selective approach to apps, as the universe is so large that discovering book apps is pretty difficult for the consumer, and we are competing against many very low price points.
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