Publishers' Outlook 2011
According to West Academic's Justin Hummel, the company's digital tools, such as The West Education Network (TWEN) "are changing how people are using [and] accessing content."
BB: How has your product mix changed to reflect shifting consumer needs and demands?
Alexander: Our relatively new Abingdon Fiction titles are much more trade-oriented than our longstanding offerings in church school curriculum, theology texts and pastoral studies. We have also given top priority to publishing in multiple formats and bindings for the new "Common English Bible," and there are many new ancillary products related to [it] that are planned [such as study Bibles, gift editions and children's illustrated versions].
We expect to increase the number of titles in our Christian Living category with emphasis on devotionals, family life and spiritual growth for trade distribution. And we are aggressivenly moving our reference and academic publishing from print-only to digital platforms.
BB: Will you be getting into mobile in 2011? If so, how?
Alexander: Yes, we [launched] our first mobile app in 2010 (Daily Bible Study), with two more slated to follow quickly. Production on targeted mobile apps will accelerate in 2011. Our new leadership resource site, MinistryMatters.com, will be available as a mobile app from launch early in 2011.
BB: Will you be publishing more titles in 2011 than in 2010?
Alexander: We will be publishing more titles across the entire program—growing those categories where we see potential and publishing fewer titles, especially in print editions, in categories that have peaked or are in decline. In our Cokesbury chain, we are giving increased emphasis to products from the entire array of publishers/vendors in order to increase options for customers without over-burdening our own publishing and production activities.
Susan Brophy Spilka, Vice President, Corporate Communications, John Wiley & Sons Inc.
➜ Now entering its 204th year, Wiley publishes across a broad range of scientific and technical, professional, trade and educational categories. One of the company's challenges is to tailor an integrated content strategy to market segments reflecting various workflow requirements and stages of adoption of digital delivery.