Characteristics of indie distributors
In my discussions with distribution executives, all emphasized that they organize sales efforts around their client publishers’ individual needs. The publishers are expected to organize marketing and promotion around their own lists. They will have a specific contact, sometimes for the entire list or sometimes for a specific promotion. Coordination with the distributor to make sure books are in stores where promotions are taking place is a key responsibility of the publisher.
Piecing Together the Distribution Puzzle
Characteristics of indie distributors
In my discussions with distribution executives, all emphasized that they organize sales efforts around their client publishers’ individual needs. The publishers are expected to organize marketing and promotion around their own lists. They will have a specific contact, sometimes for the entire list or sometimes for a specific promotion. Coordination with the distributor to make sure books are in stores where promotions are taking place is a key responsibility of the publisher.