As President of Random House Publisher Services and former BISG Executive Director Jeff Abraham remarked, managing distribution remains “an intricate choreography of getting all the pieces to work seamlessly together.”
Marketing and demand-driven distribution online have become major growth and sales opportunities for publishers of every size and genre, and I will cover this subject in later columns.
Piecing Together the Distribution Puzzle
As President of Random House Publisher Services and former BISG Executive Director Jeff Abraham remarked, managing distribution remains “an intricate choreography of getting all the pieces to work seamlessly together.”
Marketing and demand-driven distribution online have become major growth and sales opportunities for publishers of every size and genre, and I will cover this subject in later columns.