Marketing and demand-driven publishing online are the major growth and distribution opportunities for small and new publishers. (See Penny C. Sansevieri, “Red Hot Internet Publicity: An Insider’s Guide to Promoting Your Book on the Internet,” Morgan James Publishing, 2007.)
Still as complex as ever
Twenty-five years ago, BISG issued “the first exploration of distribution issues and perceptions in the publishing industry.” The 180-page report, “Book Distribution in the United States,” observed that “distribution is a costly, frustrating and sensitive issue for every segment of the book industry.”
Piecing Together the Distribution Puzzle
Marketing and demand-driven publishing online are the major growth and distribution opportunities for small and new publishers. (See Penny C. Sansevieri, “Red Hot Internet Publicity: An Insider’s Guide to Promoting Your Book on the Internet,” Morgan James Publishing, 2007.)
Still as complex as ever
Twenty-five years ago, BISG issued “the first exploration of distribution issues and perceptions in the publishing industry.” The 180-page report, “Book Distribution in the United States,” observed that “distribution is a costly, frustrating and sensitive issue for every segment of the book industry.”