These gatekeepers are very important to the estimated 12 percent of 62,815 active publishers with annual revenues of $100,000 to $1 million—as well as to a portion of the estimated 6 percent of publishers with annual revenues of $1 million to $50 million (mainly those closer to the $1 million mark)—that rely on a general trade market and do not have an effective way to reach significant target markets (e.g., fiction, travel, self-help, parenting, etc.).
Piecing Together the Distribution Puzzle
These gatekeepers are very important to the estimated 12 percent of 62,815 active publishers with annual revenues of $100,000 to $1 million—as well as to a portion of the estimated 6 percent of publishers with annual revenues of $1 million to $50 million (mainly those closer to the $1 million mark)—that rely on a general trade market and do not have an effective way to reach significant target markets (e.g., fiction, travel, self-help, parenting, etc.).