Niche and special sales markets are reached through direct sales and sales to businesses and institutions. Estimated direct selling to consumers—including Internet sales, mail order and book clubs—according to 2006 BISG data (the “Book Industry Trends 2007” report was not released at press time) totals $5.3 billion, or 14.8 percent of the total $35.8 billion estimated publishers’ book sales.
Piecing Together the Distribution Puzzle
Niche and special sales markets are reached through direct sales and sales to businesses and institutions. Estimated direct selling to consumers—including Internet sales, mail order and book clubs—according to 2006 BISG data (the “Book Industry Trends 2007” report was not released at press time) totals $5.3 billion, or 14.8 percent of the total $35.8 billion estimated publishers’ book sales.