Generally, national accounts such as Barnes & Noble, Borders and Books a Million are handled by full-time, in-house sales reps, as are gift and specialty stores for distributors that target them. The balance of book and library sales is handled regionally by in-house or commission reps.
With the exception of Christian publishing (STL/FaithWorks) and graphic novels (Diamond Comic Distributors), major distributors generally do not focus on any particular book categories, although most agree that selling children’s books benefits from informed attention. This also is true of books for the Hispanic market, for which IPG was the first to introduce a special catalog and sales effort.
Piecing Together the Distribution Puzzle
Generally, national accounts such as Barnes & Noble, Borders and Books a Million are handled by full-time, in-house sales reps, as are gift and specialty stores for distributors that target them. The balance of book and library sales is handled regionally by in-house or commission reps.
With the exception of Christian publishing (STL/FaithWorks) and graphic novels (Diamond Comic Distributors), major distributors generally do not focus on any particular book categories, although most agree that selling children’s books benefits from informed attention. This also is true of books for the Hispanic market, for which IPG was the first to introduce a special catalog and sales effort.