In his book, “Beyond the Bookstore” (Reed Press, 2004), marketing consultant Brian Jud provides 79 strategies for special sales and niche markets. “There are two places you can sell books,” he quips, “in bookstores or out of bookstores.” And while he respects that “bookstores have historically been the traditional source of books,” and are “still the most likely place people go to buy books,” he quotes Dan Poynter, independent publishing evangelist, as saying, “They are a lousy place to sell books.”
Piecing Together the Distribution Puzzle
Where do smaller and targeted publishers go?
In his book, “Beyond the Bookstore” (Reed Press, 2004), marketing consultant Brian Jud provides 79 strategies for special sales and niche markets. “There are two places you can sell books,” he quips, “in bookstores or out of bookstores.” And while he respects that “bookstores have historically been the traditional source of books,” and are “still the most likely place people go to buy books,” he quotes Dan Poynter, independent publishing evangelist, as saying, “They are a lousy place to sell books.”