Of course, we know that in today’s marketplace, wholesalers strive for next-day delivery whenever possible and, as noted in this series, publishers use independent distributors and distribution alliances to achieve efficiencies in servicing direct sales as well as sales through wholesalers.
Yet, despite tremendous advances in technology and logistics, we still could open to the first page of an industry distribution report today and find the same observations that were made 25 years ago.
Piecing Together the Distribution Puzzle
Of course, we know that in today’s marketplace, wholesalers strive for next-day delivery whenever possible and, as noted in this series, publishers use independent distributors and distribution alliances to achieve efficiencies in servicing direct sales as well as sales through wholesalers.
Yet, despite tremendous advances in technology and logistics, we still could open to the first page of an industry distribution report today and find the same observations that were made 25 years ago.