The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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I grew up in an environment where you produce books, you put them in a box, they go on a pallet [that] goes to a customer's warehouse, and they do all the breakdown, shipments and distribution. That's a pretty expensive supply chain, especially in an environment where a lot of what's done is speculative—the publishers make a print order and are hoping to sell it. What the advent of ultra-short-run manufacturing has given us and our clients is the ability to make a decision later and later, to only make it when they have an order, and to react quickly to unanticipated demand.
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Jim Sturdivant
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