The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What changes in the book publishing market are driving these changes?
Spall: … Publishers are looking for faster, better, cheaper ways to make their content available to the readers of the world. Some changes are obvious, like the incredible ramp up of e-books. Other changes, like the pinch on cash flow that some publishers are experiencing, make us reinvent our offerings and introduce new capabilities, like ultra-short-run digital print.
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Jim Sturdivant
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