The Printers' Evolution
BB: What does being a multiplatform printing services company mean?
Spall: Multiplatform to us means having a suite of products and services available for our customers to meet market demand and grow their businesses. We take a market-based view of development and build out our platform to support the needs of specific markets, and, of course, some products and services are leveraged for all markets. As an example, we might develop more digital print capabilities specifically for the university press market, as this set of customers is focused on cash flow and reduced run lengths, whereas in trade, we will develop a [short-run digital] ... to long-run offset solution, as generally in trade, the run counts are longer and require a low-cost unit price for run lengths into the thousands or tens of thousands.