The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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For example, if you have a box of books going from the U.S. to Australia, the freight bill is seven times the print bill, and it takes a long time to get there, a couple of days at least. ... Now we can produce locally, and get it faster and at a lower 'landed cost'—the cost to get it to your customer. With gas prices high, the freight piece is always going to be important, but if we can produce it closer [to the destination], it's a good hedge against increasing gas prices.
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Jim Sturdivant
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