The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: How have changes to distribution/the book retail market affected your business?
Prichard: We saw the changes in distribution coming, and our investments in print-on-demand, digital distribution and enhancing our physical distribution capabilities were in response to anticipating these market shifts. Over this period, we have made huge investments in developing a services company that fits the future of publishing distribution, whether print-on-demand or digital and physical distribution. BB
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Jim Sturdivant
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