The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What new services are you offering that are most indicative of this change?
Edwards: One of the things we're trying to do is develop more automated ordering, so our customers can enter an order remotely and get the same kind of service and information and feedback that they have now. That's part of a program that we call One Touch Reprint.
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Jim Sturdivant
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