The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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Prichard: Consumer-driven market forces are driving publishers to reduce capital invested in inventory and infrastructure and focus on content development. They need to squeeze every drop of revenue out of their print titles while expanding the formats that are available for those titles. In addition, the emergence and maturing of digital book distribution (e-books) is reducing traditional print runs. An integrated print-on-demand program that allows for digital and physical distribution will allow publishers to more aggressively transform their business models to suit the current and future book business environment.
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Jim Sturdivant
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