The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What about rising paper costs?
Edwards: I worry [that] there is a point when paper prices go up enough that the publisher says, 'I'm not going to print it.' It's like the mail example—for every 10-percent [postal] increase, there's something like a 2-percent reduction [in business]. We need to figure out a model, because what you see is a lot of substitution as paper prices go up, [meaning] we've had to deal with lower grades of paper to run and produce a high-quality product, which makes it tougher for us. But there's not much we can do, because, as a community, [book printers] are not a big paper buyer overall.
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Jim Sturdivant
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