The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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... [One Touch Reprint] works if that's what the customer wants, but what we find is they sometimes want to make corrections, or have a special label on the box, or have this one book order go to 10 different places—so this system we're building is, I would say, a work in progress. I have a sense of where it's going, but it's kind of taking on a life of its own. The ultimate objective is to mutually strip out transaction costs and provide the ability to react quickly, because what's happening is our publishers are producing more and more reprints of the same order with the same [number of staff], or maybe less, so we have to make it easier for the publisher to order.
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Jim Sturdivant
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