The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What segment(s) of the book market are currently most impacted by short- and ultra-short-run printing models?
Prichard: In the publishing space, print-on-demand is being used as a strategic tool by publishers in all segments—no one is immune from the changes that are happening in the marketplace. The strongest and most adventurous segments in terms of print-on-demand utilization are both academic and professional, technical and reference publishers, although we see all segments, like larger trade publishers, catching up quickly.
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Jim Sturdivant
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