The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: In which book segments do you expect to see short-run printing models expanding in the near future?
Edwards: While we're not a player in this space, on the children's book side, with the advent of ink-jet technology, that will definitely be the case [that there will be an increase]. A lot of those books are [currently] being produced in China or the Far East, and they're so cheap that it's OK to overbuild it. But I think the ink-jet world is going to change that game a lot—essentially it's going to bring some of that money back to the States, which is a good thing.
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Jim Sturdivant
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