The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: In which book segments do you expect to see such models expanding in the near future?
Prichard: Some trade publishers have lagged behind in the full adoption of print-on-demand and total inventory management, but overall trade adoption continues to climb at a steady pace, and we expect that to continue. E-book content in some segments is driving print runs down, and a print-on-demand solution is very well-suited to the changing nature of the physical side of publishing.
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Jim Sturdivant
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