The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What does it mean to be a multiplatform printing services company today?
Prichard: … As publishers make decisions about how to invest in digital publishing and distribution, they are now having to make choices about digital content development versus physical distribution improvements. With print-on-demand, publishers are realizing cost savings and efficiencies through the elimination of warehousing, shipping, printing massive quantities of books and pulping. Ingram's Lightning Source offers not just a print solution, but a total inventory management solution to handle the print side of a publisher's business. Similar benefits can be realized for digital distribution for publishers' content through our CoreSource digital products suite.
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Jim Sturdivant
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