The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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... For 70 percent of our customers' lists, these solutions work. The thing for us is we have to get that from 70 to 80 to 85 [percent], so that's where we are seeking stronger ties with the customer and more involvement in the supply chain. Our job is to show our publishing clients what works for other people, so they at least know about it. They may not choose to use that opportunity, but at least we are doing our job by showing them what works.
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Jim Sturdivant
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