The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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Book Business asked several printers for their take on where the market stands and where it is heading as we move into the second decade of the 21st century.
Bruce Jensen, Group Vice President of Sales, Magazine, Book & Catalog Group, Transcontinental Printing
Transcontinental's strategy hinges on strengthening core assets and investing in new services, especially in mobile and multichannel marketing. The strategy yielded growth of 16.3 percent in adjusted operating income in fiscal 2010, which the company characterized as its best operating performance ever.
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Jim Sturdivant
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