The Printers' Evolution
Transcontinental is continuing to invest in all of its print platforms as well as in fulfillment. As the market demands greater speed and efficiency, we continue to invest in the entire print supply chain from order entry through printing, fulfillment and distribution.
BB: How do you understand your role as a legacy printer in the new environment?
Jensen: We view Transcontinental as a proven partner that has consistently demonstrated an ability to adapt and grow with our customers. The introduction of digital is just one more step for an industry that has evolved for centuries. Granted, the pace of change is much faster, but ... our combination of technology, market knowledge and vision can't be easily duplicated by anyone new to the business with a narrower focus.
BB: What segment of the book market has been most affected by a movement to digital devices?
Jensen: Adult trade books have definitely been the most affected, and, within that category, general fiction is the most preferred genre. As far as the age demographic of digital device users, people in the 30- to 44-year-old bracket are the primary buyers.
BB: How have changes to distribution/the book retail market affected your business?
Jensen: With a large fulfillment and distribution capability, we've been much attuned to market changes. As a result, we have continuously adapted to the need for more flexibility and cost containment while, at the same time, being able to replenish stock rapidly. It's brought about more automated systems and more sophisticated digital printing capabilities that can respond to current market dynamics.
John Edwards, President and CEO, Edwards Brothers Inc.
Edwards Brothers' long experience in short- and ultra-short-run printing is serving it well in the new manufacturing environment. The family owned printer, which serves primarily the trade, educational and professional book markets, has recently pursued innovation in distribution and inventory management.