The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What changes in the book publishing market are driving these changes?
Edwards: The culture up until a couple of years ago was that it's OK to overbuild and throw away a few books, because that way, you touch every possible channel. I think that's changing. The community is embracing shorter print runs and more replenishment—but it's not [happening] everywhere.
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E
Jim Sturdivant
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