Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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“One of the big challenges is the whole question of how to make the best use of digital technologies,” says Peter Givler, executive director of AAUP. “Journalistic publishing has adapted well to electronic publishing, and it has helped sell subscriptions. But you don’t sell books by subscription, and no one’s got the magic bullet to know how to make this work.”
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Amanda Baltazar
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